In addition to your layout and content, one of the

In addition to your layout and content, one of the things you need to decide on when planning your marketing campaign is your images or graphics in your print ad. You have to consider the photos that could reinforce and make it easier for your target readers to understand your message.

Online companies provide templates as well as a cache of graphic images for you to choose from. Printplace printing samples, for one, are readily available if you go to their website. Hundreds and thousands of images are accessible so you could enhance your print ad. This would ensure that your target audience would get your message right the first time they see your ad.

Nevertheless, even with a ready access to online graphic images, you still need to have a design that would fit your pictures. Random choices are a no-no. Only a well thought of and careful selection can help you convey a much stronger and solid message.

Some basic tricks to your images can help you re-define your print ad to gain you more clients:

1- The image should fit your ad.

Bigger is not always better, especially if youre working on a very limited space such as your custom business cards. Just imagine a whole page picture that barely leaves room for your other contact information in your cramped space. Unless its the photo that youre actually marketing, it would be good for you and your ad to optimize rather than increase the size of your image.

2- The image should be consistent with your content.

Your choice of image should not clash with your message. On the contrary, it should always reinforce the message you would want to convey to your target clients. Give value to your graphics by making sure that they match the content of your print ad. If it doesnt fit in the overall scheme of things, then better dump the image altogether and look for a more fitting image.

3- The image should be simple.

Less is more. A simple image is always a better way to help enhance your design, as well as make it easier for your target clients to understand your message.

4- The image should complement standard layouts.

Being different may get you attention; but they often get your target clients sidetracked from what is really important in your print ad - your message.

5- The image should have value.

More than a decoration in your print ad, your graphic image has a very important role to play in the overall function of your marketing campaign that of strengthening your message.

Finally, always remember your target clients when choosing the right graphic image in your print ad. The key is to make it easy for your target clients to understand your message with the help of your photos.

For more graphic design choices, log on to printplace samples.