One of the elements of your website design that you'll

One of the elements of your website design that you'll want to give great consideration is the colour scheme you choose. The colour scheme can go a long way toward making your business web presence attractive, engaging and toward giving off exactly the image that you want. In the broadest terms, people are generally pretty aware of what they want as far as colour goes. They are also generally aware of the basic associations that people make with certain colours: dark colours are conservative, bright colours have more energy, etc. There are even more delicate considerations that you'll want to take into account when you are selecting a colour scheme for your website, however.

Readability

One of the most important elements of website design is that your website is easy to read for the people you are trying to reach. If you are reaching an older demographic, you'll need to make very certain that the fonts and the colours do not confuse the eye when the individual is trying to read. Individuals who have lessened eyesight will be less likely to tolerate a website that is hard to read and, if your target demographic is an older one, you'll find that you will lose the interest of visitors rather quickly if your colour scheme makes the text difficult to read.

You will also find that an edgier crowd will generally prefer a colour scheme that tends toward darker colours that also has text that might be difficult for an older visitor to read. For instance, websites that have to do with videogames oftentimes have very dark colour schemes with white text. The dark colour schemes help to bring out the drama of screenshots and to draw the visitor's eye where you want it to go.

The colours that you choose for your website should also match your logo design. This is all part of having a consistent corporate image and of making certain that your brand is instantly recognizable whether it is advertised on the web or in another venue. A good graphic design firm can make certain that your website, your logo and all the other elements that go along with building awareness of your brand matchup enough that people know it when they see it and that they don't become confused when they see it presented in a different format. Matching web colours to print colours is something that takes a professional designer to do.