Choosing the right website design company will affect the success

Choosing the right website design company will affect the success of your online business. In order to design a website that is superior to your competitors, you need to make sure your website has the right qualities required to succeed.

Your website designers must understand the basic principles of search engine optimisation, show advanced graphic design skills and be able to implement the ever changing web development technologies to ensure your website remains accessible to users all around world.

A professional web design agency should be able to give you examples of their portfolio demonstrating the necessary skills, experience and knowledge to make your website work for you and attract new customers.

Web Design Checklist
The following guide provides basic information on what your website should include. A professional web design agency will have the skills and experience necessary to make the web work for you.

Layout
The rule is simple! Keep it consistent.
The navigation system should be in the same place on every page and have the same format. Visitors will get confused and frustrated if links appear and disappear unpredictably.

Visitors should never click on an internal link in your site and wonder if they've left your website. Choose your colors and fonts carefully and use them consistently throughout the site.

Usability
A website must have a clear and simple navigation system. Web usability means designing for your visitors instead of for yourself or your client. A site that conforms to user expectations makes visitors more comfortable and more apt to visit again and recommend the site to their friends. Good usability is critical to your site's success.

Call to action
You could encourage users to register for a free eBook, sign up for your newsletter or buy a related product. A good place for this would be a banner at the top of a page as users are most likely to perform an action after reading your post.

Use appropriate media
Images and media improve the quality of your content. Images help make your products or service more appealing and can help to break up the content, making it more legible.

Typography
Once a user has found your website the typography will be vital to keep them on your site.

If your website does not use the correct headings, line spacing quotation marks and choice of font family could put of users.

SEO techniques
Basic search engine optimsation includes:
Meta tags including description should be optimised
The main search term should appear towards the start and end of page.
Keywords should be included in Alt tags for images.
Keyword should be in headings, bold or anchor text of on-page links where feasible