Flyers are a common advertising tool for most businesses. Small

Flyers are a common advertising tool for most businesses. Small businesses, in particular, can benefit from the use of a well-designed flyer, due to its relatively low cost. But not all flyers are created equal. You have to go into your flyer printing with a good idea of what makes a good flyer.

Here are some tips.

Tip Number 1: Use color

Full color flyers are much more effective than black and white ones. Its really as simple as that. At the same time, however, dont overdo it with the palette. You dont want to overwhelm viewers with crazy, brilliant color all over the place (unless you are advertising a circus, perhaps). Use colors that fit with your type of business in strategic areas, and in a calculated amount, and you will have a much more powerful flyer.

Tip Number 2: Turn off the graphic design software

Okay, thats actually not a good tip; you will need a good graphic design program to make a good flyer. What I mean is that it is often a good idea to use a photograph in your flyer, either instead of or in addition to computer generated graphics. A photograph that fits with your desired message preferable one that depicts happy people using your product can deliver a great message to customers.

Tip Number 3: Use a good, quality commercial printer

A common mistake among small businesses when they conduct a flyer printing is to cut back on costs by doing it themselves, or taking it to a
less than reputable printer. You will end up making a lot more money in profits if you spend the money up front to use a very good commercial printer.

Tip Number 4: Keep it simple

Another beginner mistake is to go crazy on the design of the flyer. You might think that more frills and bold designs will do more for sales, but that is not necessarily true. It is usually far smarter to go with simple, but well drawn designs. Customers dont want to be visually overwhelmed; they want to be mentally stimulated.

Tip Number 5: Be honest

This tip goes outside of the actual design phase, and into the words that you include on your flyer. Be careful not to make offers or promises that you dont intend to (or cant) keep. If a customer comes in expecting something that was promised on a flyer, you had better be able to deliver it, or you will make yourself a lifelong enemy.

Tip Number 6: Use photographer tricks

If there is a photograph or an image that you want to be the center of attention, put it near the center of the flyer. And arrange everything else in a way that directs the viewers eye to that focal point.

These tips will help you to make attractive, effective flyers for your business. Do not underestimate the power of well-designed flyers.