Engaging with your customers the first time around can some

Engaging with your customers the first time around can some times be a hard task. This is very true when sending direct mail campaigns. Most of of your customer base will have become some what immune to the normal direct mail strategies used at the current time. This is why its of up most importance to create more punch for your advertising Buck cutting down on costs here will save money in the short term but will have much bigger adverse affects in the long run.

Next time you are setting down to plan your next direct mail campaign you should maybe consider mailing CD's and DVD's with your marketing message as an interactive program or video, along with your standard fully printed letter format. Tests have shown that this method can increase customer engagement by 60% over normal letter or brochure format direct mail.

The CD mailer is normally available as a standard 120mm CD format and also the mini 80mm. This gives you 2 options depending on the virtual and physical size of your marketing message.

The CD mailer is particular profitable when sending out; video, training, audio messages, software, taster products, life coaching, software updates, share holder updates and plenty of other applications.

The main advantage that clients have in mind when using the CD mailers is the very high perceived value. They really do look stunning. Every panel can be printed in full color as well as the CD its self and further, a A4 letter can be included in the rear part of the mailer for extra marketing bite.

To make life easy, most companies that sell the mailers also offer a full service mailing solution. They can often take your idea and then deal with every aspect of making the product a reality, from graphic design to manufacture, add the address labels (or print the address directly to the surface) and then send them out using the discounted bulk rates available to bulk sending customers. This service saves you a great deal of time and effort, not to mention warehousing space and staff costings.

The normal CD mailer configuration has a folded rear panel, with a flap that folds over the front of the back panel and then seals the mailer closed with a self adhesive strip. This makes the CD mailer extremely light weight and very easy to use and assemble. It also give the space for the A4 letter behind the CD and allows for a continuous print pattern over every visible part of the mailer.

They are often referred to as printed card mailers or custom printed CD mailers. The mailers are printed using a process called as screen printing. Screen printing a extremely versatile method of printing because the surface does not have to be put under pressure like litho printing, giving a perfect finish to the mailer.

There are plenty premium options available with CD mailers in regards to the effects you can have. For example you can get for a spot gloss effect, this is an area that is printed with just a clear gloss to enhance that area of print, this might be the call to action (phone number or website) or your logo. It really makes that area shine. Metallic foil is also an option, you can opt to have 1 of your colors a metallic foil, usually available in silver,metallic blue, red, silver, gold and other metallic colors. There is also the option for embossing, this is where a section of the mailer is raised by around 2mm above the rest of the mailer area, meaning you can feel the outline of the embossed area.

Of course there are options for pantone color matching so you can be 100% assured that the colors your need are the colors you get. This is essential to keep your branding consistent.

The mailers are approved for the lower rate of postage, they are classed as just a standard letter in the UK, and are AUS post approved for bulk sorting for our Australian clients. This in its self can save thousands on a large runs compared to mailing CDs out in jiffy bags for example.