People find postcard design intriguing. They have such varied designs,

People find postcard design intriguing. They have such varied designs, that through the years, many influential styles have also found their way into the postcards. Such wide range of postcard design can even be categorized into specific themes.

On the contrary, postcards are wonderful objects worthy of admiration. They come in interesting mix of colors and intertwining blend of images and text. And so, why dont people make as much postcards? While postcards design may not be complex, its not that simple either.

Indeed, it still a matter of ones confidence in ones sense of creativity. Some postcards are made simple, other are made intricate. This variety and freedom found in postcards are what makes it as popular as ever.

Postcards are collectible items. They are treasured as souvenirs or keepsakes, are put on display in personal spaces be it in the home or in the office, and are also made into promotional items companies give out to clients. Such limited edition postcard designs are great marketing tools, which hobbyists are only too happy to receive.

What makes postcards such adorable objects? Let us sort through some of its characteristics and unveil what makes a great postcard design in the process.

Graphic elements

The postcard generally contains a picture or image on one side and writing space on the back. On the whole, however, it is the photograph or graphic design that gives it its character.

A photographs or images appeal depends on many factors. It could be balanced and tight, it could be a distinct style exhibited by a photographer or artist, and quite simply, it could be anything that just appeals to you or your target markets sensibility.

Size

The postcard comes just in the right size. It is slightly bigger that your stock photos but could very well fit in your small bag or maybe, you could even insert it inside the pages of a book and you have an instant bookmark. Its size makes it a handy, portable and easy to give out.

Color

Postcards come in all colors imaginable. With the right color combination, postcards could even make do without a photograph but a graphic design made up of fonts and other shapes imaginable.

Added to this, a well-printed postcard can make colors appear brighter. This makes them more appealing and exciting.

Material

Postcard designs should be printed using excellent material. It comes in premium card stock that may have a glossy or matte finish. Such that, the combination of a thick and premium paper stock, together with a finish makes the postcard last loner. Not to mention that bright white paper makes colors more vibrant.

Inherent appeal

Postcards can be considered distant relatives of the letter and of the photograph. And there lies its unique charm. As with letters, people like to communicate as much as they can to try and capture memories through photographs.

Effective postcard design can be realized even if you have little or no background in graphic design and all the design principles that go with it. Some people have natural talent without knowing it. Others can execute a great design using inspiration and samples found on the internet.

Follow your instincts and create postcards that you can enjoy. Postcard design would not only turn out to be a worthwhile craft, but a valuable one as well for your business. Explore the many ways you can design and use postcards and achieve possibilities youve never imagined before.